NMQ · Marketing Summit · You are invited

Orchestrate 2026

An afternoon well spent - inspiring talks, actionable frameworks and meaningful connections.

Date 6 May 2026
Time 14:00 – 17:30
Venue Hotel Arena, De Kapel, Amsterdam
A new chapter

Orchestrating
Digital
Excellence.

NMQ has always been different - in what we do and how we work. We have sharpened how we show it.

Orchestrate 2026 is where we do that. Not in a press release, but live, in a room, with the people who matter most to us.

What awaits you

Four things you
won't forget.

A Maestro & Musical Experience

Dominic Seldis - principal double bassist of the Royal Concertgebouw Orchestra - performs live, draws unexpected parallels between orchestras and high-performing teams, and then hands you the baton. Every person in the room conducts.

Frameworks you can use on Monday

Three talks on MQLs vs SQLs, generative engine optimisation, and leading a team where AI is already at the table. Real tools, not theory.

A clearer view of your own marketing

15 minutes in the marketing clinic - a live diagnosis built around your actual challenge, not a generic answer.

Connections that mean something

Peer connections made here are different. You already did something together - which turns out to be the best networking accelerator we've ever tried.

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The maestro

World-Class Musician, Presenter & Entertainer

Principal double bassist of the Royal Concertgebouw Orchestra, conductor, television personality, and speaker. Known for making classical music immediate, relevant, and electric.
At Orchestrate 2026, Dominic will perform live, take you inside the dynamics of a world-class ensemble - and then hand the baton to you.

"Something truly exceptional only happens when everyone genuinely listens to one another and works together."
The venue

Hotel Arena,

De Kapel,

Amsterdam

A deconsecrated church in the heart of Amsterdam - stone arches, original details, a bar on the mezzanine, and acoustics built for music.

This is not a hotel ballroom. This is a room with character, and the afternoon will feel like it.

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On the agenda

Three talks.
Real frameworks.

01
Staff-Marion-Thovignon
Head of Strategy
"Stop Feeding Your Competitors: Fix Your Messaging with Synthetic Personas"

Vague positioning doesn't just underperform, it hands buyers to brands that speak their language. This talk shows how you can build synthetic personas with AI to turn audience data into messaging precision that wins.

02
rodrigo-bw
Head of Traffic Generation & Design
"Your buyers have stopped Googling. They're asking ChatGPT - and it's never heard of you."

B2B discoverability has fundamentally changed. SEO optimised you for algorithms that ranked pages. GEO - generative engine optimisation - optimises you for models that synthesise answers. This talk shows what that means for your website, your content, and your brand clarity.

03
Esat -1
Head of AI Transformation
"From autopilot to conductor: leading a team where half the players are AI."

AI is already in the team. The question is no longer whether to adopt it, but whether you have a method coherent enough for it to amplify. As AI handles more execution, the conductor role - setting tempo, ensuring coherence, knowing when something is off - becomes the most valuable skill in marketing leadership.

The programme

Thank You For Your Submission.

Your request has been successfully received, and we have reserved your seat. We look forward to meeting you there.

Places are
limited. Be in
the room.