What We Offer
The Messaging Playbook for Marketing Leaders Who Are Done Guessing
Your messaging might be your biggest competitive liability right now. Not your product. Not your budget. Not your team. The brands winning market share today aren't necessarily better, they're clearer. This playbook shows you exactly how to get there, using synthetic personas to turn real audience signal into messaging that compels action.
What You Can Expect:
- A 6-step model to build synthetic personas from real audience data, not guesswork.
- How to identify the four layers that drive audience behaviour: what they say, what they do, what they fear, and their exact language.
- The difference between a persona pinned to a wall and one you can actually brief from.
- Two fully worked examples (B2B SaaS and B2C) showing how a single persona produces three distinct messaging decisions.
- Practical tools and prompt templates to extract social comments, reviews, and call recordings at scale.
What's Inside
What Will You Get
Stop broadcasting to an approximate audience. Use this step-by-step framework and real worked examples to build messaging precision that makes your competition look generic.
-
The Synthetic Persona Model
We walk you through all six steps, from collecting the right raw material to pressure-testing your persona before it ever touches a brief. No audience-averaging. No vague composites.
-
Moment-
Mapped MessagingWe show you how to map your messaging to three distinct moments, the attention moment, the conviction moment, and the commitment moment, so every word does a specific job.
-
Ready-To-Use Templates & Prompts
Includes the Synthetic Persona Build Template, an AI Prompting Cheat Sheet for deeper persona extraction, and a step-by-step guide to extracting social comments at scale using free tools.
