Platforms
Crownpeak DXP
Results 1
+ 30
locales deployed in 2 weeks
Results 2
40%
reduction of total spending on content management technology
Project Overview
Removing Infrastructure Barriers to Global Scale
The organization’s legacy CMS setup had gradually evolved into a rigid system that slowed down digital operations rather than supporting them. What was originally designed to manage content had become a constraint on global rollout and operational efficiency.
Several structural issues emerged:
- Technical Overload
The CMS environment contained many unnecessary features, creating heavy upgrade cycles and constant reliance on IT resources. - Slow Time-to-Market
A rigid architecture meant that even simple updates required complex development cycles, delaying the launch of new content and features. - Localization Bottlenecks
Adapting content for international markets relied on manual processes that were difficult to standardize and scale.
As global demand increased, the organization needed a simpler and more flexible architecture capable of supporting faster market launches.
Execution
Streamlining the CMS Architecture for Global Velocity
We redesigned the content management environment to remove operational friction and enable faster global rollout.
Key initiatives included:
- Streamlined CMS Setup
Implemented a simplified Crownpeak DXP configuration tailored to the team’s content and UX requirements, removing unnecessary complexity. - Standardized Localization Workflow
Introduced a repeatable translation and localization workflow that reduced manual steps and standardized how content was adapted across markets. - Operational Independence
Enabled marketing and content teams to manage updates directly, significantly reducing routine dependency on IT support. - Scalable Rollout Model
Established a repeatable deployment framework designed to support rapid expansion into new markets.
Results
Faster Global Expansion with Lower Platform Spend
The transformation created a more agile digital foundation, allowing teams to scale international launches with significantly less operational friction.
Key outcomes included:
-
Rapid Market Deployment
Launched 30+ local market sites in just two weeks, a major improvement compared to the previous setup. - Lower CMS Platform Spend
Reduced total CMS platform costs by 40% through simplified architecture and lower upgrade requirements. - Faster Campaign Rollouts
Standardized localization workflows significantly reduced the time required to prepare global campaigns. - Operational Efficiency
Internal teams spent less time on technical work and more time focusing on strategic marketing initiatives.
The result was a flexible digital architecture that supports rapid global expansion while maintaining operational simplicity and cost efficiency.
