Platforms
Crownpeak
Website
Results 1
47
websites migrated in under 6 months
Results 2
97%
"first-time-right" QA score
Project Overview
Regaining Control of a Global Web Ecosystem
Over time, the organization’s digital footprint had expanded faster than its governance structure. Website operations were managed through a fragmented network of local agencies and loosely coordinated internal teams, creating significant operational and financial inefficiencies.
Several structural issues emerged:
-
Eroded Brand Consistency
Without centralized oversight, brand guidelines were inconsistently applied across markets, including the use of multiple variations of the corporate logo. -
Operational Friction
Internal teams struggled to maintain timely content updates, resulting in delayed communications and inconsistent digital experiences. - Escalating Costs
Reliance on numerous uncoordinated agencies created substantial overhead while increasing the risk of technical errors across global web properties.
To restore control and efficiency, the organization needed a unified framework to manage its global digital ecosystem.
Execution
Establishing Centralized Digital Governance
We implemented a Single Source of Truth strategy to consolidate website operations and restore brand and operational control across global markets.
Key initiatives included:
-
Platform Modernization
Orchestrated the migration of 47 websites to the new architecture within a six-month timeline. -
Global Migration Program
Introduced standardized quality management protocols to ensure brand consistency and performance across all managed websites. - Quality Governance Framework
Simplified editorial workflows and removed complex training barriers, allowing internal teams to manage content directly without reliance on external agencies.
Results
Efficiency, Control, and Global Brand Integrity
Beyond the operational improvements, the organization regained full control over its brand narrative while significantly increasing editorial agility.
Key outcomes included:
- Cost Reduction
Global and local website management costs decreased by 46%. - Quality and Accuracy
Achieved a 97% “first-time-right” QA score, dramatically reducing rework and operational friction. - Migration Velocity
Successfully migrated 47 websites within six months, establishing a scalable global architecture. - Operational Simplification
Eliminated legacy CMS training complexity, enabling editors to manage content efficiently with minimal technical friction.
The result was a centralized digital governance model capable of supporting global brand consistency while significantly reducing operational costs.
