Case Study

Project
Management

Launching 6,600+ Pages Across 60 Global Websites in 12 Months

Our client is an iconic Japanese-founded multinational and the undisputed leader in high-end cycling technology, managing a complex global digital ecosystem that supports a presence in over 50 countries.

Platforms

Microsoft Azure

Results 1

60+

websites with more than 6,600 pages launched in one year

Results 2

75%

reduction of time to create a new page thanks to unification of processes

Project Overview

Removing Operational Friction from Global Web Delivery


As the company expanded its global digital footprint, the underlying operational model struggled to keep pace with the scale of its ambitions.

Website development and localization were slowed by fragmented tools, inconsistent workflows, and coordination challenges across regional teams.

Several structural issues emerged:

  • Platform Complexity
    The existing CMS environment was difficult for local teams to navigate, turning simple updates into technical tasks that required specialized support.

  • Fragmented Processes
    The absence of a standardized end-to-end workflow for website creation led to inconsistent outputs and delayed launches.

  • Localization Bottlenecks
    Without a unified methodology, adapting content for international markets became slow and resource-intensive, delaying global rollouts.


To support future growth, the organization needed a unified operational framework capable of coordinating digital launches across regions.

Execution

Building a Unified Global Delivery Framework


We redesigned the digital production lifecycle to bring structure, speed, and alignment to global web operations.

Key initiatives included:

  • End-to-End Process Design
    Created a standardized website development framework covering every stage from initial concept to global deployment.

  • Global Program Coordination
    Established a centralized program management structure to align regional and local teams around shared priorities and timelines.

  • Operational Standardization
    Introduced standardized templates, governance rules, and automated checkpoints to ensure consistent quality across all websites.

  • Scalable Collaboration Model
    Designed workflows that enabled global teams to collaborate efficiently while maintaining centralized oversight.

Results

Accelerating Global Digital Delivery


The transformation replaced fragmented workflows with a scalable production engine capable of supporting global website launches at speed.

Key outcomes included:

  • Global Launch at Scale
    Successfully launched 60+ websites containing over 6,600 pages within 12 months.

  • Faster Page Creation
    Reduced the time required to create and publish new pages by 75%.

  • Operational Alignment
    Unified the working model across regional and local teams, improving coordination and execution.


The result was a global digital delivery framework that allows the organization to scale its online presence faster while maintaining consistent quality across markets.

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