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Jul 01, 2024 Onur Yıldız

How To Choose The Best E-Commerce Platform

Choosing the right e-commerce platform is a critical decision that can significantly impact the success of your online business. With a plethora of options available, each offering unique features and benefits, the task can feel overwhelming. Whether you are a small business owner looking to set up your first online store or a large enterprise seeking to enhance your existing e-commerce operations, selecting the best platform tailored to your needs is essential for driving growth and ensuring a seamless customer experience. 

This guide aims to simplify the selection process by providing a comprehensive overview of the most popular e-commerce platforms, highlighting key factors to consider, and answering common questions that business owners often have. From ease of use and payment processing to customization options and market shares, we'll cover everything you need to know to make an informed decision. 

We will cover:

What is an E-Commerce Platform? 

An e-commerce platform is a comprehensive software solution that enables businesses to create, manage, and operate their online stores. It provides a range of tools and functionalities that are essential for conducting business online, such as a shopping cart, payment processing, inventory management, and order fulfillment. These platforms are designed to handle all the technical aspects of running an online store, allowing business owners to focus on their products, marketing, and customer service. 


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Key features of an e-commerce platform include a user-friendly interface for setting up and customizing your online store, integrated payment gateways to process transactions securely, and robust inventory management systems to track stock levels and manage orders efficiently. Additionally, e-commerce platforms often come with built-in marketing tools, SEO features, and analytics to help businesses attract and retain customers, optimize their online presence, and make data-driven decisions. 

In essence, an e-commerce platform serves as the backbone of your online business, providing the infrastructure and tools necessary to sell products and services over the internet. Whether you're a small business just starting out or a large enterprise looking to scale, choosing the right e-commerce platform can streamline your operations, enhance your customer experience, and drive growth. 


Factors to Consider When Choosing an E-Commerce Platform


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Choosing the right e-commerce platform involves evaluating several key factors that will impact your business's efficiency and growth. Here are the most important aspects to consider: 


1. Ease of Use 

One of the primary factors to consider is how easy the platform is to use. Look for a drag-and-drop website builder that simplifies the process of creating an online store. A user-friendly interface can save you time and reduce the need for technical expertise.

Platforms like Shopify and Wix are known for their intuitive interfaces that cater to beginners, making it easy to set up and manage your store without needing extensive technical knowledge. 


2. Payment Processing 

Evaluate the payment options and methods supported by the platform. Check for transaction fees and other charges associated with payment processing, as these can affect your profit margins. Ensure the platform supports multiple payment gateways to provide flexibility for your customers.

For example, platforms like BigCommerce offer a variety of payment options without transaction fees, providing a more cost-effective solution. 


3. Inventory Management 

The platform should offer robust inventory management features to track stock levels and manage orders efficiently. Look for features such as automated stock updates, low stock alerts, and easy product categorization.

Efficient inventory management can help prevent stockouts and overstock situations, saving you money and improving customer satisfaction. WooCommerce and Magento are known for their advanced inventory management capabilities. 


4. Customization and Scalability 

Choose a platform that allows for customization to meet your specific needs. Ensure it can scale with your business growth, especially if you aim to transition from a small business to an enterprise e-commerce platform.

A scalable platform can accommodate increasing traffic, product lines, and customer demands without compromising performance. Magento and BigCommerce offer excellent scalability for growing businesses, allowing you to expand your operations seamlessly. 


5. Pricing and Free Themes 

Consider the cost of the platform, including any free e-commerce platform options available. Look for platforms that offer free themes to help you save on initial setup costs. Evaluate the pricing plans carefully to ensure they align with your budget and business goals, and watch out for hidden fees that could add up over time.

Shopify and Wix provide a range of pricing plans to suit different business sizes, making them accessible for both small and large businesses. 


6. SEO and Marketing Tools 

A good e-commerce platform should offer built-in SEO features to improve your online visibility. Look for marketing tools like email marketing, social media integration, and discount code capabilities. Effective SEO and marketing tools can help drive traffic to your site and increase sales, making it easier to grow your business.

BigCommerce and Shopify are renowned for their strong SEO and marketing toolsets, which can give you a competitive edge in attracting and retaining customers. 

By considering these factors, you can choose an e-commerce platform that not only meets your current needs but also supports your future growth and success. 


Market Shares of Leading E-Commerce Platforms

Understanding the market shares of various e-commerce platforms can provide valuable insights into their popularity and reliability. As of 2024, over 2.78 million companies are using e-commerce platform tools. 


Here are the top five e-commerce platform technologies dominating the market: 


1. WooCommerce 

WooCommerce leads the e-commerce platform market with a commanding 66.74% share, making it the most widely used platform

Market Share: 66.74% 
Customers: 1,858,549 


2. Shopify 

Shopify holds a significant portion of the market with a 17.20% share, known for its user-friendly interface. 

Market Share: 17.20% 
Customers: 479,104 


3. Oracle Commerce 

Oracle Commerce has a 3.90% market share, making it a strong player among large enterprises.

Market Share: 3.90% 
Customers: 108,735 


4. Magento (Adobe Commerce) 

Magento holds a 2.04% market share, favored for its customization capabilities by larger businesses. 

Market Share: 2.04% 
Customers: 56,755 


5. Jimdo 

Jimdo, with a 1.68% market share, is popular among small businesses and individuals. 

Market Share: 1.68% 
Customers: 46,903 


6. Others 

The remaining 8.43% of the market is comprised of various other e-commerce platforms, catering to niche markets and specific business needs. 

Market Share: 8.43% 
Customers: 234,894 

Understanding these market shares can help you make an informed decision when choosing the best platform for your business. Each platform offers unique features and capabilities that cater to different types of businesses, from small startups to large enterprises. 


Best E-Commerce Platforms of 2024: Pros, Cons, and Details 

The 10 best ecommerce platforms for selling online—and how to pick the  right one - 99designs

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After understanding the market shares, it’s essential to delve into the specific features, advantages, and disadvantages of the top e-commerce platforms.

Here are detailed insights into the best e-commerce platforms of 2024: 

1. WooCommerce 

WooCommerce leads the market due to its flexibility and extensive customization options. It is particularly well-suited for small to medium-sized businesses already using WordPress. The strong community support and extensive documentation make it easier for users to find help and resources. 


  • Highly customizable and flexible, ideal for tech-savvy users. 
  • Seamless integration with WordPress. 
  • Free to start, with a wide range of free and premium plugins. 
  • Strong community support and extensive documentation. 


  • Requires more technical knowledge to set up and manage. 
  • Can become costly with premium plugins and themes. 
  • Hosting and security are the user's responsibility. 


2. Shopify 

Shopify is ideal for small to medium-sized businesses looking for an easy-to-use platform with comprehensive support. Its built-in payment processing and extensive integrations make it a versatile choice for online retailers. Shopify’s strong customer support and large community also contribute to its popularity. 


  • User-friendly interface with a drag-and-drop website builder. 
  • Extensive app store with numerous integrations. 
  • Excellent customer support and a large community. 
  • Built-in payment processing with Shopify Payments. 


  • Transaction fees apply unless you use Shopify Payments. 
  • Limited customization options compared to open-source platforms. 
  • Monthly fees can add up, especially with additional apps. 


3. Oracle Commerce 

Oracle Commerce is designed for large enterprises, offering advanced features and extensive customization. Its scalability and ability to handle high transaction volumes make it a preferred choice for large businesses that require a robust and reliable e-commerce solution. 


  • Highly scalable and suitable for large enterprises. 
  • Advanced features and extensive customization capabilities. 
  • Reliable performance and high transaction handling. 


  • High cost, suitable for large businesses with significant budgets. 
  • Complex setup and management require technical expertise. 
  • Not ideal for small businesses. 


4. Magento (Adobe Commerce) 

Magento, now known as Adobe Commerce, is renowned for its high customization capabilities and extensive feature set. It is an excellent choice for large businesses that need a scalable and flexible platform, but it requires significant technical expertise to set up and manage. 


  • Highly flexible and customizable, suitable for large enterprises. 
  • Extensive feature set, including advanced inventory management and B2B capabilities. 
  • Strong community and marketplace for extensions. 
  • Scalable for businesses of all sizes. 


  • Complex to set up and manage, requiring technical expertise. 
  • Higher costs, including hosting and development. 
  • Slower performance unless optimized properly. 


5. Jimdo 

Jimdo is ideal for small businesses and individuals looking for an easy-to-use platform with beautiful templates. It’s perfect for beginners but may not meet the needs of rapidly growing businesses. Its affordability and ease of use make it a popular choice among small business owners. 


  • User-friendly and ideal for beginners with no coding experience. 
  • Affordable pricing with a range of plans. 
  • Beautiful, professionally designed templates. 
  • Integrated marketing tools, including email marketing and social media integration. 


  • Limited scalability for larger businesses. 
  • Fewer advanced e-commerce features compared to other platforms. 
  • Customization options are more restricted.  


6. Squarespace 

Squarespace is perfect for small businesses and creative professionals who need a visually appealing, easy-to-use platform. While it offers less scalability and fewer advanced e-commerce features, its beautiful templates and integrated tools make it a strong choice for visually driven brands. 


  • Beautiful, high-quality templates are ideal for visually appealing sites. 
  • User-friendly interface with drag-and-drop functionality. 
  • Integrated tools for blogging and social media. 
  • Reliable customer support. 


  • Limited scalability for larger businesses. 
  • Fewer advanced e-commerce features compared to other platforms. 
  • Higher transaction fees unless using Squarespace’s own payment processor. 


7. OpenCart 

OpenCart is a versatile and highly customizable open-source platform suitable for businesses that have technical expertise and need a cost-effective, flexible solution. It’s particularly appealing for businesses that need multi-store functionality. 


  • Open-source and free to use. 
  • Highly customizable with a wide range of extensions. 
  • Multi-store functionality from a single interface. 
  • Strong community support. 


  • Requires technical expertise to set up and manage. 
  • Fewer built-in features compared to other platforms. 
  • The user interface can be less intuitive. 


8. PrestaShop 

PrestaShop is a powerful and flexible open-source e-commerce platform suitable for businesses that require extensive customization and multi-language support. It’s ideal for businesses with the technical expertise to manage and optimize the platform effectively. 


  • Open-source and free to use. 
  • Highly customizable with numerous modules and themes. 
  • Strong community and extensive documentation. 
  • Supports multiple languages and currencies. 


  • Requires technical knowledge to set up and manage. 
  • Can become costly with premium modules and themes. 
  • Performance issues if not optimized properly. 

By understanding the pros, cons, and detailed features of these leading e-commerce platforms, you can make a more informed decision on which platform best suits your business needs. Whether you are a small startup or a large enterprise, there is an e-commerce platform that can support your growth and help you achieve your business goals. 


Frequently Asked Questions 

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When choosing the best e-commerce platform for your business, several common questions often arise. Here are some of the most frequently asked questions, along with answers to help guide your decision: 


1. Which is the most trusted online e-commerce platform? 

Shopify is widely regarded as one of the most trusted e-commerce platforms due to its ease of use, robust features, and excellent customer support. It is used by a significant number of businesses worldwide and has a large, active community of users and developers. 


2. What is the best e-commerce platform for services? 

Squarespace is an excellent choice for service-based businesses due to its beautiful templates, integrated booking system, and ease of use. Its all-in-one platform allows service providers to create visually appealing websites with the functionality needed to manage appointments and client interactions. 


3. What is the fastest e-commerce platform? 

BigCommerce is known for its fast loading times and reliable performance, making it a great option for high-traffic stores. Its robust infrastructure and optimized hosting environment help ensure quick page loads, which is crucial for retaining customers and improving search engine rankings. 


4. What e-commerce platform allows the most customization? 

Magento (Adobe Commerce) offers unparalleled customization options, making it ideal for businesses with unique requirements and technical expertise. Its open-source nature and extensive marketplace of extensions allow developers to tailor the platform to meet specific business needs. 


5. What is the best e-commerce platform for small businesses? 

Shopify and WooCommerce are both excellent choices for small businesses. Shopify is known for its user-friendly interface and comprehensive support, while WooCommerce offers extensive customization and seamless integration with WordPress, making it ideal for businesses that already use WordPress for their websites. 


6. What is the best free e-commerce platform? 

WooCommerce and OpenCart are popular free e-commerce platforms. WooCommerce is a free plugin for WordPress, offering extensive customization options and a large library of extensions. OpenCart is an open-source platform that provides robust features and flexibility without licensing fees. 


7. What is the best e-commerce platform for enterprises? 

Oracle Commerce and Magento (Adobe Commerce) are both excellent choices for large enterprises. Oracle Commerce offers advanced features and scalability for complex e-commerce operations, while Magento provides extensive customization capabilities and a robust feature set suitable for large-scale businesses. 


8. What is the best platform for a multi-channel selling strategy? 

BigCommerce excels in multi-channel selling, allowing businesses to sell across various platforms such as Amazon, eBay, and social media. Its built-in tools and integrations help manage sales across multiple channels from a single interface. 


9. What e-commerce platform is best for beginners? 

Wix E-commerce and Squarespace are both highly recommended for beginners due to their user-friendly interfaces and drag-and-drop website builders. These platforms make it easy for users with no coding experience to create and manage online stores. 


10. What e-commerce platform has the best SEO features? 

BigCommerce and Shopify are known for their strong SEO features, helping businesses improve their online visibility and attract more traffic. Both platforms offer built-in SEO tools and best practices to enhance search engine rankings. 

By addressing these common questions, you can better understand the strengths and weaknesses of each e-commerce platform and how they align with your specific business needs. Whether you prioritize ease of use, customization, scalability, or multi-channel selling, there is an e-commerce platform that can meet your requirements and support your business growth. 


Key Take Aways

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Choosing the right e-commerce platform is a critical decision that can significantly impact the success and growth of your online business. With a wide array of options available, each with its own set of features, strengths, and limitations, it's essential to carefully evaluate your specific needs and business goals. 

From the market leader WooCommerce, with its extensive customization options and seamless WordPress integration, to Shopify's user-friendly interface and robust app ecosystem, each platform offers unique advantages. Oracle Commerce and Magento cater to large enterprises with their scalability and advanced features, while Jimdo and Squarespace provide user-friendly solutions for small businesses and individuals. OpenCart and PrestaShop stand out for their open-source flexibility, ideal for those with technical expertise seeking a customizable solution. 

When making your decision, consider factors such as ease of use, payment processing options, inventory management capabilities, customization and scalability, pricing, and available SEO and marketing tools. Additionally, understanding the market share and popularity of each platform can offer insights into their reliability and support ecosystem. 

For small businesses or those new to e-commerce, platforms like Shopify and WooCommerce provide a balance of ease of use and powerful features. Larger enterprises might find Magento and Oracle Commerce more suitable for their complex needs and scalability requirements. Meanwhile, those looking for a visually appealing and simple setup might prefer Squarespace or Jimdo. 

Ultimately, the best e-commerce platform for your business will depend on your unique requirements, technical capabilities, and growth plans. By thoroughly evaluating your options and considering the insights provided in this guide, you can make an informed decision that supports your business's long-term success. 

For more detailed information on each platform and to explore how they can meet your specific needs, feel free to contact us or visit our website. We are here to help you set up the perfect online store and achieve your e-commerce goals. 


Published by Onur Yıldız July 1, 2024
Onur Yıldız