No matter what your marketing goals are, you need to keep up with the latest social media and paid media trends. From new platforms to emerging technologies, there’s always something new to consider when planning your next campaign. But what will be the key trends in these areas for businesses? Here’s what will matter most in 2022:
Trend #1: Develop TikTok as it will lead social media platformsInstagram has been the most popular social media platform for years, but now it’s being dethroned by TikTok. The app surpassed 1 billion users in September 2021 and is currently ranked 7th on earth – not too shabby! It also introduced several helpful features such as business profiles (2020) ads or creator marketplace (2021). If you’re looking to make your mark online with an audience who loves what they see, then this could be just what we’ve all been waiting for.
Trend #2: Get Creators to develop some of your content.The economic power of creators has been growing for about 10 years. But it boomed during the pandemic as people looked to diversify their income (due to unemployment or both). Creator encompasses professionals who market products through social media and amateurs that create content with entrepreneurial motivations – basically, anyone writing, editing designing filming videos, etc., on any platform where you can make money from them such as Instagram Stories.
The number of 50 million accounts representing “creators” is set to increase by 2021 when we’ll see spending around $15 billion spent each year just on influencer marketing.
Trend #3: Create a strategy for Social audioThe explosive adoption of social audio by businesses seems to think it’s worth investing in a strategy. Clubhouse launched in April 2020 but grew steeply in early 2021 with many other companies quickly following suit and entering this new frontier for marketing, including Twitter’s launch of their own ephemeral radio platform called Spaces shortly after. Facebook also reportedly trying out making its way into formats like these where users can create live streams from anywhere around the globe without worry about visibility or durability – all while maintaining interactivity between attendees who chat via text message during presentations.
Trend #4: Video content will keep its dominanceWith the rise of TikTok, video content will continue to dominate social media. People spend nearly an hour watching videos on these platforms in 2022-so it’s clear that people are still largely interested in consuming this type of material! You don’t have to be expensive or time-consuming either; short little clips can easily get made using affordable tools for marketing purposes.
Trend #5: Social media as a Customer Service channelSocial Media is becoming the go-to platform for customer service. In 2022, it’s not just going to be a case of people using social media as an alternative way of reaching out if they’re unhappy with something; instead, we’ll see more and more customers turn towards these channels first because there are no longer any satisfactory alternatives available through traditional means such phone calls or emails. The demand for social listening has grown significantly in recent years, with more people looking to either find out what it is or buy tools.
Trend #6: Social commerce will explodeThe pandemic is over, but the social shopping explosion continues. With traditional online stores fading away, social media sites are becoming the go-to place for shoppers. This trend will continue into 2022 as people drift away from buying things on websites and onto sharing unique memories with their friends on these platforms instead! Shoppers can now purchase items directly within posts or stories without having to leave Facebook—there even exist shopping malls dedicated just to Instagram users who want to make purchases inside this app alone and more innovations await in-store sure enough.
Trend #7: Bring light to the Dark SocialThe rise of privacy protection and changes in buying patterns is making it harder for B2B businesses to identify prospects. To win the Dark Social, you’ll need a paradigm shift with your content marketing strategy; fundamental education on these platforms will provide communities that are knowledgeable about their industry’s needs as well engaging members who can create strong word-of-mouth levers at scale! Consider leveraging all ungated content as well as building a strong community around it- one where members will help promote each other’s work while also providing valuable insight into what they’re doing right now that might interest others too. Social media will look very different in just a few short years, and if you want to stay ahead of the curve, you need to start planning now. We’ve outlined the biggest social media trends for 2022 and beyond that, you need to be aware of, and we can help you make sure your business is prepared. TikTok will continue to grow in popularity, especially among younger generations, so make sure your brand is represented there. Social audio content will also become increasingly important as more people move towards listening to podcasts and audiobooks. And finally, customer service will become even more important as a communication channel; businesses should consider adding social commerce capabilities to their websites to better serve their customers! Are you ready for these changes? Let us help you get ahead of the curve and book a strategy call today. We’ll work with you to create a social media plan that sets your business up for success in the years to come.
Post by Nuno Campos
February 10, 2023
February 10, 2023
Nuno Campos is a growth-obsessed marketer with over 25 years of experience with some of the world's most well-known technology brands, including Samsung, Sony, TomTom, Huawei, and Ultimaker. He has held various marketing and sales positions in these businesses, working extensively in product marketing, brand management, demand generation, and digital marketing. Nuno is a strategic thinker with a proven track record in creating successful marketing campaigns that drive customer acquisition and revenue growth. Nuno is currently the Chief Growth Officer at NMQ Digital. In this role, he is responsible for growing the company’s customers globally. NMQ Digital provides digital marketing services to medium and large enterprises, helping them to become more agile and competitive in today’s digital world.