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Mar 15, 2023 Gulcan Kurtul

What is a Smarketing Meeting and How it Helps Business Growth?

What is a Smarketing Meeting? 

A Smarketing meeting is a regular meeting between a company's sales and marketing teams to align their strategies, share information and insights, and work collaboratively towards common goals. The term "smarketing" is a combination of "sales" and "marketing," and the meeting is focused on creating a seamless transition between the two departments. 

The purpose of a smarketing meeting is to ensure that the sales and marketing teams are on the same page when it comes to generating leads, nurturing prospects, and closing deals. By working together, the teams can identify areas where they can improve their efforts and achieve better results. 

During a smarketing meeting, the teams may discuss topics such as lead generation strategies, the performance of marketing campaigns, the quality of leads generated, the effectiveness of sales calls, and the status of deals in progress. They may also review data and metrics to identify trends and areas of opportunity. 


Why it is important? 

Now that we understand "what" is a Smarketing meeting, let us deep dive into the "why" it is important to have it on a regular base. First of all, a Smarketing meeting is important because it helps to break down the silos that often exist between sales and marketing teams. By encouraging collaboration and open communication, a Smarketing meeting can foster a culture of teamwork and accountability. This can lead to improved efficiency, better results, and a more positive customer experience. 

Apart from the above mentioned benefits, Smarketing meetings help to achieve: 

  • Aligned goals: When sales and marketing teams work together to drive qualified leads, they are able to align their goals around a common objective. This can help to ensure that both teams are working towards the same goals and objectives, and can reduce potential conflicts or misunderstandings. 

  • Better targeting: Marketing teams can use their expertise in lead generation and data analysis to help identify the most promising target markets and audiences. Sales teams can then use this information to tailor their sales pitches to the specific needs and preferences of these target customers. 
  • Improved lead quality: By collaborating on lead generation efforts, sales and marketing teams can work together to create more effective and targeted campaigns. This can help to improve the quality of leads generated, making them more likely to convert to sales.
  • Efficient use of resources: When sales and marketing teams work together, they can pool their resources and expertise to create more efficient and effective lead-generation campaigns. This can help to save time and resources, and can lead to better results. 

  • Improved communication: Collaboration between sales and marketing teams can improve communication and create a shared understanding of customer needs and preferences. This can help to ensure that the messages and content delivered to potential customers are consistent and effective. 


Who should join Smarketing meetings? 

As you might already understand, the main participants in a Smarketing meeting are usually members of the sales and marketing teams, including sales representatives, sales managers, marketing managers, content creators, digital marketers, and other relevant staff members. It may also be beneficial to include representatives from other departments that interact with customers, such as customer service or product development, to provide additional insights and perspectives. 

Ideally, the meeting should be attended by individuals who are responsible for implementing the strategies and tactics discussed in the meeting. This may include senior-level executives who can provide guidance and support, as well as frontline employees who can provide valuable feedback on what is and isn't working in the field. But what is important is that the meeting is run by an objective individual, with no benefits or interests in either team. 

Ultimately, the goal is to bring together a diverse group of people who are committed to working collaboratively toward common goals. By including a range of perspectives and expertise, the Smarketing meeting can help to identify new opportunities and innovative solutions that benefit both the sales and marketing teams and the organization as a whole. 


What are the best practices for Smarketing Meetings? 

As already mentioned above, it is important to make sure only the people who will contribute to the discussions join the meeting while letting an objective moderator run the meeting. Additionally, the below best practices will help to have a more efficient and target-driven meeting.

  • Establish clear goals and objectives: Before the meeting, make sure that everyone understands the purpose and objectives of the Smarketing meeting. This will help to keep the discussion focused and productive.  

  • Collaborate on strategy: Work collaboratively to develop a cohesive strategy that aligns with the goals of both the sales and marketing teams. Make sure that everyone is on the same page and understands their role in executing the strategy. 

  • Use data and metrics: Use data and metrics to guide the discussion and make decisions. Review key performance indicators (KPIs) to evaluate the effectiveness of past campaigns and identify areas for improvement. 

  • Foster open communication: Encourage open communication between the sales and marketing teams. Make sure that everyone has the opportunity to share their ideas, concerns, and feedback.  

  • Establish accountability: Hold everyone accountable for their actions and results. Establish clear roles and responsibilities and set deadlines and milestones to ensure that everyone is working towards the same goals. 

  • Develop a common language: Create a common language and vocabulary that both teams can use to describe customer needs and preferences. This can help to ensure that both teams are on the same page and can avoid misunderstandings or miscommunications.  
  • Follow up on action items: After the meeting, follow up on action items and ensure that everyone is following through on their commitments. Monitor progress and make adjustments as needed to stay on track. 

  • Meet regularly: Schedule regular Smarketing meetings to maintain momentum and ensure that everyone stays aligned. The frequency of the meetings may vary depending on the organization's needs, but they should be held at least once a month. 


Overall, by holding regular Smarketing meetings, organizations can break down the silos between the company's sales and marketing teams by aligning their strategies, sharing information and insights, identifying new opportunities, and developing innovative solutions that benefit both the sales and marketing teams and the organization as a whole. It ensures that different teams are working collaboratively towards common goals.  If you need support, NMQ Digital can support you with creating an efficient marketing flow by helping to create an integrated working environment.  

Published by Gulcan Kurtul March 15, 2023
Gulcan Kurtul