Web accessibility has never been more important. So much of the modern world revolves around the web, but it’s rarely accessible to the one billion people living with a disability, globally. Creating accessible websites unlocks access to this underserved segment while taking advantage of proven methods to improve your customer experience, optimize SEO and maximize conversions
In the US, web accessibility regulation falls under the Americans with Disabilities Act (ADA). In the EU, companies must prepare for the European Accessibility Act (EAA), which is set to come into force in July 2025
With the global surge of consumers shopping online – including people worldwide with disabilities – it’s no surprise that e-commerce businesses are at higher risk for legal action.
71% of disabled people will leave a website immediately if not accessible.
Ignoring web accessibility comes with significant legal risks. Lawsuits in the US increase by 15% every year and the EU calls for member states to enforce penalties for noncompliance in a way that is “effective, proportionate, and dissuasive.
15% of the world’s population live with disabilities. And aged populations (60+) constitute the fastest-growing demographic in developed countries, with their number set to increase to 427 million by 2050. These groups have a combined annual spending power of over $1.2 trillion.
Improving web accessibility to help create a better experience for all users will also help improve SEO. This SEO increase happens because accessible design techniques correspond with those that support technical and on-page SEO.
Crownpeak’s 360° Digital Accessibility and Quality solution and services lets you do it all, from protecting your brand against legal action to delivering high-quality content that boosts your bottom line in an all-in-one suite of products and services that fits your digital accessibility and quality goals. Piecemeal approaches to web accessibility compliance, including ADA, Section 508, and the European Accessibility Act (EAA), can expose your organization. Plug-ins aren’t fully compliant, and manual audits only provide a one-time fix.
As a company, our aim is to be accessible to all users. DQM has been incredibly useful in helping us improve the inclusivity of our web presence - we can be confident we’re surfacing any potential WCAG accessibility issues and addressing them right away.
DQM makes accessibility compliance achievable, sustainable and fast and supports us in our journey of continuous improvement.
Crownpeak and NMQ Digital have years of experience helping companies address accessibility across their digital presence. As a result, we have a unique perspective on the operational and strategic challenges organizations face.
Save time with an automated scanning and monitoring platform.
Easily manage multi-site compliance and streamline work across distributed teams.
Solve larger issues with expert consulting and manual testing.